Link Building News & Guides

Owning In-House Digital PR: Insights from Victoria Schmid of KURU Footwear If you’ve been following the BuzzStream Newsletter, you might be familiar with the name Victoria Schmid. She has contributed her expertise and insights to several articles, including a remarkable case study detailing her digital PR achievements with KURU Footwear. In a recent discussion, Victoria shared her experiences and challenges of developing content in-house for an e-commerce company, providing valuable…

Successful Digital PR in Australia: Insights from Ellie Sumner of Prosperity Media In the ever-evolving world of public relations, digital PR in Australia is becoming an indispensable tool for brands looking to create meaningful connections with their audiences. To shed light on this growing field, I recently had an enlightening discussion with Ellie Sumner, a prominent figure at Prosperity Media, who has transitioned from the UK’s digital PR scene to…

19 Best PR Newsletters That Deserve a Spot in Your Inbox In the ever-evolving field of public relations (PR), staying informed and inspired is crucial. As a PR professional with over a decade in the industry, I’ve subscribed to numerous newsletters, both free and paid. While many of these may fade away, some consistently provide immense value. This article explores the top PR newsletters that have proven their worth and…

Reimagining Hero Content with Amber Carnegie of Verve Search In the evolving landscape of digital marketing, the concept of hero content is undergoing a significant transformation. No longer limited to a single piece of content, hero campaigns now encompass comprehensive strategies that align various business facets, including social media, paid marketing, and brand awareness. This evolution was articulated remarkably by Amber Carnegie, the Creative Lead at the UK-based digital PR…

<h1>Digital PR vs Traditional PR: Why Collaboration is Essential</h1> <p>In today’s fast-paced media landscape, the lines between digital and traditional public relations (PR) are increasingly blurring. With nearly three-quarters of stories now produced for digital media, according to the Muck Rack’s State of Journalism 2024 report, brands are recognizing the importance of integrating digital strategies into their PR efforts. This article explores the key differences between digital PR and traditional…

Building Your Digital PR Toolkit: Expert Tactics from Olivia Lott Welcome to the BuzzStream Blog! Today, we’re diving deep into the world of Digital Public Relations (PR) with insights from renowned expert Olivia Lott. Known for her unique and personalized approach to digital PR, Olivia has built a strong reputation for delivering exceptional results for her clients. This article will explore her best practices, case studies, and the fundamental strategies…

<h1>Understanding Journalist Requests: Strategies for Effective Engagement</h1> <p>In the world of digital public relations (PR) and link building, email outreach is a widely used strategy. However, an alternative approach to gain valuable media coverage is to actively follow and respond to requests from journalists. This article explores how to effectively find and engage with journalist requests, leveraging various platforms to secure valuable links and coverage for your brand or agency.</p>…

Unpacking Siege Media’s New Digital PR Approach with Ross Hudgens After nearly seven years of working alongside Ross Hudgens, the founder of the esteemed content marketing agency Siege Media, I am excited to share insights from our latest conversation. Ross, accompanied by Emily Campbell-Snidal, the VP of Content Marketing, recently discussed their innovative “product-led digital PR” strategy on a podcast, shedding light on its workings, challenges, and effective tactics. You…

<h1>Understanding the June 2024 Google Link Spam Update: Impacts on Websites</h1> <p>In June 2024, Google unleashed a significant update aimed at combating spammy link practices that manipulate search engine rankings. Despite the noise surrounding various Helpful Content Updates, this update was crucial and had far-reaching consequences for the link building and SEO landscape.</p> <p>Upon analyzing a sample of 50 Software as a Service (SaaS) websites, it became evident that more…

The Art of Re-Pitching Digital PR Campaigns with Bekki Ramsay Welcome to our exploration of digital PR, where we delve into an enlightening discussion hosted on the BuzzStream blog featuring Bekki Ramsay, a seasoned Digital PR Manager at RVU, a prominent UK agency specializing in mortgages. This article encapsulates the key insights she shared about re-pitching digital PR campaigns and refining outreach strategies. Prepare to take notes—this content is filled…