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Link Building News & Guides

Get detailed guides and updates catering to both seasoned SEO experts and newcomers. 
Whether you're a veteran or just starting, our content has something valuable for everyone in the SEO field.

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Link Building for SEO: The Beginner’s Guide
Link Building for SEO: The Beginner’s Guide You’ve probably heard that backlinks play a crucial role in helping your website rank higher on Google. Understanding how to effectively build these links is essential for anyone looking to improve their online visibility. At Ahrefs, we’ve been developing tools for professional link builders for over a decade. Consequently, we have amassed considerable expertise in the realm of link building. This guide aims…
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7 Popular White Hat Link Building Techniques (That SEOs Are Still Using Today)
7 Popular White Hat Link Building Techniques (That SEOs Are Still Using Today) In the dynamic world of SEO, link building remains a cornerstone of driving organic traffic and enhancing search engine rankings. A recent survey involving 270 SEOs highlighted the link-building techniques that are still in widespread use today. This article delves into seven effective white hat link-building strategies, providing a comprehensive guide on how to implement them successfully….
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Shotgun or Sniper? Choose Your SEO Outreach Tactic
Shotgun or Sniper? Choose Your SEO Outreach Tactic In the ever-evolving landscape of search engine optimization (SEO), backlinks remain a critical factor in determining your site’s credibility and ranking on Google. While the process is intricate, the essential takeaway is clear: links from reputable sites can significantly enhance your brand visibility and authority. However, acquiring these coveted high-quality backlinks demands a proactive approach, and SEO outreach is the strategy that…
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Link Building Outreach for Noobs
Link Building Outreach for Beginners: A Comprehensive Guide Welcome to the world of link building outreach! If you’re new to this essential SEO strategy, you’re in the right place. This guide will walk you through the process step-by-step, helping you to effectively reach out to websites and secure valuable backlinks. What is Link Building Outreach? Link building outreach refers to the process of contacting website owners or content creators to…
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4 Tactics for High-Quality Backlinks That Move the Needle [+ Examples]
Mastering the Art of Securing High-value Backlinks: Four Effective Tactics Building quality backlinks is a crucial SEO strategy that, when done right, can significantly boost your brand visibility. But securing the right kind of backlinks — those that remain impactful over time and aren’t deprecated by Google’s evolving algorithms — needs strategic and innovative thinking. Here, we delve into four practical tactics that promise sustained backlinking success, ensuring your brand…
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Toxic Backlinks: SEO Woe or a Load of Baloney?
Investigating the Mystery of Toxic Backlinks: SEO Pitfall or Harmless Myth? Within SEO circles, the debate on the existence of toxic backlinks and their potential effects is far from settled. Despite opposing claims, it’s crucial to examine the various perspectives to pave the way towards unravelling this online controversy. Based on a recent poll, a slim majority of SEO professionals believe toxic backlinks do exist, while others, like Google’s John…
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Enterprise Link Building & The Power Of Links
The Significance of Link Building in Enterprise Companies Big enterprises, due to their established reputation and clientele, collect several links organically. While they encounter some difficulties concerning link creation, their stature and fiscal standing open up a myriad of possibilities. The Relevance of Links Links serve various functions in numerous Google algorithms, including ‘Experience, Expertise, Authoritativeness, Trustworthiness’ (E-E-A-T). As per Google, its algorithms recognize indicators concerning pages that align with…
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How To Get Backlinks: Add, Ask, Earn, Buy
Different Approaches to Link Building: Exploring Add, Ask, Earn, and Buy Strategies Acquiring backlinks, those precious components of SEO, is an unending quest for marketers. While some favor the purchase strategy, others prefer a more organic approach, such as requesting guest post opportunities. Equally, we often see polished professional backlink requests hinting at possible collaborations. All of these are varying link building strategies with one shared goal: acquiring valuable backlinks….
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12 Link Builders Share Strategies That Work in 2024
Strategies for Success: An In-depth Guide Unveiling a wealth of resources and advice, we aspire to elevate your understanding of a variety of strategies that successful entrepreneurs employ. Excellent for novices and veterans alike, this guide will focus on actionable steps and provide insight on implementing these tips within your company or project. It can be likened to creating a high-value campaign for a reputable firm such as MailChimp. Finding…
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Link Reclamation: How to Find and Reclaim Lost Backlinks
Common Challenges of Link Building Link building represents an essential aspect of search engine optimization (SEO). However, experiencing challenges with link attributions is not unusual. Let’s deconstruct a scenario involving a link to Ahrefs’ Content Explorer featured in an article by Copy.ai. The Scenario A high-quality link was incorporated into a Copy.ai article, directing to Ahrefs’ Content Explorer. This connection is noteworthy due to Copy.ai’s highly valued Domain Rating (DR)…