Link Building News & Guides

Why Every SEO Should Study Branding: Insights from Alex Johnson In today’s rapidly evolving digital marketplace, search engine optimization (SEO) is no longer just about keyword stuffing or backlinks. The focus has shifted significantly towards the integration of branding and SEO strategies. Renowned digital marketing expert Alex Johnson recently emphasized this vital connection in a compelling LinkedIn post, stressing why every SEO professional should study branding. This article explores his…

International Digital PR Tips for Success with Hana Montgomery In this article, we explore valuable insights from Hana Montgomery, the founder and managing director of the digital PR agency Shout Bravo. Known for her expertise in running global digital PR campaigns and earning international links, Hana shared her knowledge during a talk at Brighton SEO, where we first met. Below, we delve into some of the key takeaways from our…

Maximizing Digital PR on a Low Budget: Insights from Amelia Selby Digital public relations (PR) has evolved into a crucial component of marketing for businesses, regardless of their size. However, for small to medium-sized enterprises (SMEs), engaging in effective digital PR can often feel like a daunting task due to limited budgets and resources. Amelia Selby, head of PR at SEO Travel, a unique digital marketing agency based in the…

How to Use Newsjacking for Big Links and Coverage in 2024 In today’s fast-paced digital landscape, effectively integrating your brand into ongoing news stories can yield substantial benefits for visibility and link-building. This practice, commonly known as newsjacking, offers companies the opportunity to leverage trending topics and breaking news to gain high-authority links from prominent publications. In this article, we will explore the art of newsjacking, its historical context, tactics…

Creative Content That Works: Insights from Darren Kingman In today’s digital landscape, where attention spans are fleeting and competition is fierce, crafting creative content that resonates with audiences is more crucial than ever. In a recent podcast episode from BuzzStream, Vince Nero sits down with Darren Kingman, the founder of Root Digital, a prominent UK-based digital PR, SEO, and content marketing agency. This article delves into the strategies employed by…

Why Use Digital PR For Link Building in 2025 As the digital landscape continues to evolve, savvy marketers are constantly reassessing their strategies to keep pace with changing algorithms and user behavior. Following Google’s recent updates, including the Helpful Content updates, email anti-spam requirements, and the growing prominence of AI, the importance of adopting innovative link-building techniques has never been more critical. While digital PR is not a new concept,…

Earning Media: Insights from Britt Klontz & Jaclyn Lambert In the evolving landscape of digital public relations (PR), the importance of acquiring media coverage cannot be overstated. Today, we delve into invaluable insights shared by two renowned figures in the field, Britt Klontz and Jaclyn Lambert. Both have extensive experience in agency settings and as freelance digital PR consultants. They also host the highly acclaimed We Earn Media Podcast, where…

Freelance PR & Building The PR Insider with Thea Chippendale Welcome to the world of freelance public relations! Today, we’re diving into the insights and experiences of Thea Chippendale, the founder of The PR Insider, an invaluable newsletter dedicated to PR professionals. In this article, we explore Thea’s journey in freelance PR, her experiences with viral campaigns, and her knowledge on creating a successful newsletter. The Journey from Agency to…

During significant events like elections, digital PR professionals often face a myriad of challenges. The landscape of media shifts dramatically, with news cycles dominated by election-related coverage, often causing a drop in engagement metrics such as open rates and click-through rates.

Link Building Pricing in 2024: Statistics and Analysis As we venture into 2024, the importance of link building in SEO strategies continues to grow. One of the intriguing aspects of link building is its pricing, which can vary dramatically. Links may cost anywhere from $25 to as much as $5,000 each. Given this wide range, understanding the factors that influence these costs is crucial for optimizing link building strategies. Understanding…