Link Building in
Vietnam: Linkmaster SEO & Netlinking

Among the various facets of SEO, link building stands out as a crucial component, especially in a burgeoning market like Vietnam. The government has strict control over multimedia content and almost no equivalent to community-based blog websites found in other countries, demanding a unique SEO strategy. Find out more about the intricacies of link building in Vietnam here. 

hero-img

Overview of the Vietnamese Digital Landscape

Vietnam has continued to embrace the digital revolution since reaching an estimated 93 million smartphone subscribers surfing the web in 2022. Through this, Vietnam’s digital landscape has evolved at an impressive pace. With Vietnam’s clear focus on digital innovation and online business activities, the growth of e-commerce in the country is particularly noteworthy. 

Both e-commerce and online businesses are on the rise, with successful platforms including Tiki, Lazada, and others gaining popularity among local shoppers creating a competitive SEO environment for link building in Vietnam. 

The Evolution of Link Building in Vietnam

The evolution of link building in Vietnam has followed a similar trajectory to the increasing use of mobile devices and the popularity of online shopping. Link building has matured in response to both local and international influences. This is a change to Vietnam’s previous use of rudimentary netlinking strategies which were characterized by basic reciprocal linking and low-quality backlinks. 

The influences of Western SEO practices now play a significant role in its evolution through prioritizing quality over quantity. 

Popular Search Engines in Vietnam

The primary search engine in Vietnam is Google followed by CocCoc which is claimed to be tailored specifically for the Vietnamese language. 

Search Engine Market Share in Vietnam (September 2024)

google-icon

Google: 96.94%

search-icon

CocCoc: 2.41%

yahoo-icon

Yahoo!: 0.31%

ex-icon

Bing: 0.28%

yandex-icon

Yandex: 0.2%

lookingfor-icon

Others: 0.05%

Internet Usage and Online Behavior in Vietnam

With the rising availability of more affordable smartphones and 3g/4g connections, Vietnam has witnessed a remarkable shift seeing mobile devices as the predominant source of internet access. According to recent statistics, over 68% of Vietnam’s internet users access the web via a mobile device rather than a desktop, and a further 70 million Facebook users.

url-img

Masters Vietnamese Backlinks with Linkmaster’s Expertise

Linkmaster prioritizes the unique characteristics and demands of SEO in Vietnam, making our link building services relevant and impactful for your merger into the competitive market. With a unique focus on and expertise in various challenging demographics, Linkmaster stands as your best choice to buy high quality backlinks paired with demographic market insights.

Key Services for Success with a Focused Strategy

Why Choose Linkmaster for Building Backlinks in Vietnam

Linkmaster stands out among many global link-building platforms for its focus on specific demographics and link building SEO efforts that may return greater conversion for the region. But there is a lot more that sets Linkmaster apart from other global platforms.

award-icon

Careful consideration for the growth of your business

award-icon

We aim to boost your credibility in the target niche and demographic market

award-icon

Improvement of your site rankings is a top priority

award-icon

Guarantee of more exposure 

award-icon

Assist in preventing ‘bounce’ on your site

award-icon

Buy backlinks easily through the Linkmaster marketplace

search-img
up-img

Key Strategies for Link Building in Vietnam

Link building in Vietnam is not just centered around the focus to buy backlinks in bulk: rather, it is about cultivating quality relationships and generating meaningful links from reputable sources that google trusts.

The Importance of Quality Local Backlinks

Local backlinks hold significant value in terms of success with netlinking strategies in Vietnam. When you buy backlinks from authoritative local sources, credibility is immediately enhanced. When a reputable local authoritative site links to your content, it signals to search engines that the site is trustworthy and provides relevant and trusted information. 

How does it help to buy backlinks for the sole purpose of improving domain authority in link building SEO practices? Domain authority (a metric developed by Moz) predicts how well a website will rank in search engine results. Higher domain authority with relevance generally correlates with better rankings. When you target local backlinks, you enhance the relevance of your site’s content, resulting in a more organic boost in domain authority.  

Building Credibility with Trusted Sources

Google and other search engines prioritize content that is credible and trustworthy to searchers. These platforms employ algorithms that assess the quality as well as the reliability of the information and the sources. This makes it crucial to align with trusted sources as outlined below. 

  • Renowned publications (articles from reputable journals)
  • Local news outlets (the Vietnam government controls all news outlets)
  • Educational Institutions (.edu domains)
  • Government websites (.gov domains)
  • Industry associations Organizations who are innovative in specific fields 
searching-icon

Domain Age

Link building SEO strategies are fundamental for successful projects, and the age of a domain can significantly affect this process. During the process of building backlinks, Google prioritizes domains that have been proven to be trusted. This is partly due to older domains often being linked to more established content with a credible reputation. 

signup-icon

Content Excellence

By creating high-quality and relevant content, your Link building strategy in Vietnam can garner great results and lasting change. So how can you create excellent content for the Vietnamese market? 

  • Relevance – Content and links should resonate with your target audience in Vietnam specifically. 
  • Research – Establish trust by having your content backed by reliable data.
  • Originality – Unique insights or creative takes on common topics can capture the attention of both search engines and searchers. 
  • Clarity with structure – Well-structured content with easy readability appeals to readers. Use bullet points, concise language, and tables together with concise language.
safe-icon

Authority of the Site

Reputable sites linking back to your content are particularly important as search engines prioritize content from established sources. Tools such as Domain Authority (DA) by Moz, can score and predict how well a website will rank on SERPs based on various factors. These factors include their link profile strength and trust, making it easy to buy backlinks with peace of mind.

company-icon

Audience Interaction and Engagement

When website visitors actively comment, share, and spend time on your site search engines will recognize your content as being engaging and relevant. 

To encourage visitor interaction and sharing the following steps can be taken. 

  • Open Comments Section – Be sure to create an open comments section for users to ask questions or simply share their take on your content.
  • Social Media sharing – Facebook is the primary social media platform in Vietnam – By adding Facebook share buttons to your content can increase chances for valuable sharing. 
  • Create interactive content – Include polls, quizzes, and other interactive infographics to encourage participation and sharing. 
goodquolity-icon

Reputation through Endorsements

Validation through being endorsed by other reputable brands and authoritative sites reassures potential visitors of trustworthy information in your content. This can be done through linking with a reputable brand name, collaborating in content, and more. 

Success in link building in Vietnam can also be obtained by focusing on the country’s highly popular social media communities by collaborating with influencers. 

Crafting Content Relevant to the Vietnamese Market

Localized content tailored specifically to the Vietnamese market not only boosts engagement but also establishes trust with consumers. Language is a critical aspect of localization, as Vietnam is home to diverse dialects and languages (Vietnamese being the official language). 
It is advised to localize your content with link building in Vietnam, by doing proper Vietnamese keyword research and not to make use of digital translations, but rather professional copywriters. This is extremely important for languages that include special symbols also seen with Link building in Japan.

typing-img

Link Building in Vietnam vs. Western Markets (U.S. & Europe)

While the fundamental principles of netlinking remain consistent worldwide, regional differences can have an impact on link building SEO strategy outcome and process. See the table below for a narrowed-down analysis of the most important factors to consider in an SEO strategy around link building in Vietnam. 

star-icon

Focused on local language and cultural nuances

location-icon

Global languages, predominantly English

star-icon

Google leads, CocCoc emerging

location-icon

Google is dominant, with Bing and Yahoo! relevant

star-icon

Local traditions are key

location-icon

Diverse cultural influences

star-icon

Mobile-first, social-driven

location-icon

Desktop and social media-based

star-icon

New, emerging regulations

location-icon

Well-established rules and regulations

star-icon

Relevance and localization

location-icon

Informative and high-quality content

star-icon

Mobile-first strategies

location-icon

Balanced technical and content optimization

star-icon

Evolution of the understanding of sanctions

location-icon

Clear penalty structures and frequent updates

star-icon

Strong engagement on Facebook, Zalo

location-icon

Facebook, Twitter as primary platforms

connection-img

Bulk Link Building Methods

Bulk link building entails acquiring a high volume of backlinks in a significantly short span of time. This approach can in some ways be sufficient, particularly with newly established websites. However, in many cases, bulk link-building might not be among the best SEO link building services to make use of. 

  • Pro to consider – High volume link-building tactics may provide quick results and fast cluster links from various sources which has the potential to boost site authority. 
  • Con to Consider – The quality of these backlinks may suffer in quality, which in turn can lead to potential penalties from Google and other search engines if links are identified as spam or as being irrelevant. 

Securing Backlinks from High-Authority Sites

High authority backlinks are vital for improving online visibility in Vietnam and will make a significant difference when being committed to the following methods of obtaining high authority backlinks.

  • Leverage local media outlets by crafting press releases or by offering expert commentary in your niche to journalists or bloggers. 
  • Guest blogging on authority sites can provide an opportunity to include backlinks to your own site. This can be done by identifying relevant blogs, pitching unique ideas, and including ‘author bio’ links.
  • Collaborating with influencers can help reach micro-influencers who have a loyal following and specialize in your particular industry. 
  • Join relevant online communities by providing valuation contributions and creating sharable content.
  • Monitoring competitors’ backlinks can give insights into their backlink profiles. This can be done through the Ahrefs backlink profile checker or Majestic SEO backlink checker.

Strengthening Brand Partnerships

When brands join forces, they can share resources, audience reach, and niche expertise for the following advantages. 

  • Cross-promotions (brand’s sharing the partner’s content)
  • Enhances credibility 
  • Increases Exposure to the target audience 
  • Content-sharing opportunities arise
  • Local SEO boost by being rewarded through Google’s algorithms for engagement in the community 

Creating Locally Tailored Content

When it comes to creating an SEO link building strategy focused on a specific demographic such as Vietnamese users, it becomes a vital factor to understand that generic content would likely not get you the results needed

  • Only use native language 
  • Understand the Vietnamese market 
  • Consider cultural relevance

Leveraging Social and Online Engagement Tools

Utilizing social media platforms such as Facebook and Zalo can significantly enhance backlink generation and assist with link building in Vietnam by sharing engaging posts online. This presents a unique opportunity for link building as Vietnam is in the top 4 countries with the most Facebook users (75.3 million) and Zalo users (73 million). LinkedIn also has a vast presence with 8.3 million users. 

Estimating the costs of link construction in Vietnam

Link building in Vietnam carries its own wildly varied pricing ‘system’ to consider. Link building costs can vary based on several factors, which ultimately influence the effectiveness of your SEO strategy as a whole. Here are the primary components to consider with the cost of link building in Vietnam. 

Backlinks for authoritative sites carry more weight in search engine algorithms and typically cost more. High-quality links generally cost between $100 – $1000+ while mid and low-quality links can average between $5 – $50 and $20 – $100 respectively. 

Low-quality backlinks usually start around $50, Niche edits generally cost from $50 up to $300 while guest post links will set you at around $80 – $100, while editorial mentions from top-tier sites can reach $900+.

Build a Sustainable Link Building Strategy for the Future

statistics-img
  • How can high-quality local backlinks impact SEO in Vietnam?chevron
    Getting high-quality backlinks from websites enhances your website’s credibility and makes it rank higher in search results, especially in the Vietnamese market where local backlinks hold great relevance and build trust with search engines and users alike.
  • Is content localization important for link building?chevron
    It is very important to create content that resonates with the culture and linguistic nuances to build links in the region. Tailoring content to the context increases the chances of it being shared and linked to by users on a more meaningful scale. This engagement not only increases opportunities but also improves the overall SEO performance of your website or platform.
  • How important are no-follow backlinks for SEO?chevron
    No-follow links help drive traffic, boost brand visibility, and contribute to a balanced backlink profile, even though they don’t pass link authority directly.
  • How do I find high-quality Vietnamese websites for backlinks?chevron
    When looking for backlinks, explore reputable local websites with a high Domain Authority (DA) and thriving community engagement. Use platforms such as Ahrefs or SEMrush. Collaborate with local personalities in the region to get articles and backlinks.
  • How many backlinks should I aim for each month in Vietnam?chevron
    This depends on many factors, including your budget and the proposed timeframe for the strategy. However, as a general rule, a safe approach is to acquire 5-10 high-quality backlinks per month. Quality should always come before quantity to maintain a sustainable link-building strategy.
  • How do special characters in URLs affect indexing and what is recommended for certain languages?chevron
    Special characters in URLs can cause indexing issues if not properly encoded. For languages with special characters, like Vietnamese, use Unicode characters and ensure URLs are clean, readable, and optimized for search engines.