The Art of Re-Pitching Digital PR Campaigns with Bekki Ramsay

Welcome to our exploration of digital PR, where we delve into an enlightening discussion hosted on the BuzzStream blog featuring Bekki Ramsay, a seasoned Digital PR Manager at RVU, a prominent UK agency specializing in mortgages. This article encapsulates the key insights she shared about re-pitching digital PR campaigns and refining outreach strategies. Prepare to take notes—this content is filled with invaluable tips that can propel your PR strategies to new heights!

The Genesis of a Transformative Discussion

Our discussion starts with a simple yet impactful LinkedIn post by Bekki, in which she articulated her approach to revitalizing an existing piece of content. This post resonated with many in the digital PR field, primarily for its practical advice and innovative strategies. Upon her appearance on our podcast, it became clear that Bekki has a wealth of unique insights ready to be shared.

Key Insights for Digital PR Professionals

Based on our engaging chat, several key tips emerged that not only apply to re-pitching but also enhance general outreach practices in digital PR:

1. Utilize Data to Enhance Engagement

One of Bekki’s standout recommendations is to leverage BuzzStream’s open rate feature to monitor journalists’ interests over time. By sorting emails by the last opened date, PR professionals can identify recent engagements, which may indicate renewed interest driven by current events.

2. Be Description Savvy

In every outreach email, include a brief description of your site. This simple step ensures journalists can easily locate past communications, thereby increasing your visibility and facilitating quicker access to expert commentary.

3. Analyze Success Metrics

Do not just celebrate when you achieve a link through your campaign; take the time to analyze why it resonated with a journalist. Recognizing the factors contributing to a campaign’s success can provide valuable insights for future PR activities, especially if a relevant news event has reignited interest.

4. Transform Social Media into PR Pitches

Popular social media posts shouldn’t remain isolated on platforms; instead, use them as springboards for PR pitches. If a particular post resonates well with audiences, it has the potential to breathe new life into existing content and expand outreach.

5. Pitch with Confidence

If you don’t believe in the value of your pitch, it is unlikely to resonate with journalists. To increase acceptance rates, ensure that clients also understand the pitch’s alignment with their brand goals and target audiences.

6. Avoid Redundant Outreach

When reaching out to journalists, avoid pitching the same campaign twice. Establishing a system for tracking successful placements at the publication level helps maintain goodwill and ensures fresh approaches in your communications.

7. Monitor Competitors

Regularly analyzing your competitors’ link placements can uncover new contacts for outreach. By staying on top of your competitors’ PR successes, you can better position Mojo Mortgages and other related brands in front of the right audience.

8. Tailor Your Expert Comments

Customizing expert comments to suit each journalist’s interests and recent work takes time but significantly enhances your chances of coverage. This personalization shows credibility and fosters stronger connections with media professionals.

9. Set Clear Expectations with Clients

It’s essential to onboard new clients and stakeholders with a solid foundation in digital PR. Set clear expectations regarding necessary data, deadlines, and the importance of timely approvals—which can prevent campaigns from stalling.

10. Explore Diverse Outreach Methods

Broaden your outreach strategies by engaging with social media accounts specific to publications and video journalists. Repurposing data into engaging video content or social posts can significantly enhance visibility and audience engagement.

Resources to Elevate Your PR Game

During our engaging podcast, Bekki mentioned several resources that can aid you in enhancing your digital PR efforts:

• BuzzStream – A tool for managing relationships and outreach in digital PR.
• DataGov – A repository of government data that can be useful for PR insights.
• YouGov – A platform offering public opinion data and research.
• Statista – A useful resource for statistics across various sectors.
• Refinery29 – A lifestyle media brand providing valuable insights for lifestyle and consumer campaigns.
• Financial Advisor – A comprehensive source for news and analysis in the financial sector.
• GoFundYourself (Instagram) – An engaging platform for unique fundraising stories.

Conclusion: The Future of Digital PR

Our conversation with Bekki Ramsay brought to light the art of re-pitching digital PR campaigns and the broader strategies that can lead to a successful outreach. As we continue to navigate the evolving landscape of digital communications, adapting our approaches based on these insights will be crucial. Utilize the tips discussed, tap into the resources shared, and watch how your PR efforts flourish in the competitive media space.