Mastering the Art of Securing High-value Backlinks: Four Effective Tactics
Building quality backlinks is a crucial SEO strategy that, when done right, can significantly boost your brand visibility. But securing the right kind of backlinks — those that remain impactful over time and aren’t deprecated by Google’s evolving algorithms — needs strategic and innovative thinking.
Here, we delve into four practical tactics that promise sustained backlinking success, ensuring your brand outperforms the competition and reaches more audiences.
Digital PR: Winning Over Journalists
Digital PR involves crafting content that resonates with journalists and effectively promoting it to them. If your content sparks interest, it may either result in a full-fledged feature or be incorporated into their article. This could give your site free, high-value backlinks from reputable sites and media publications.
Case Study: ChatGPT’s Link Building Success
The aftermath of ChatGPT’s release serves as an insightful example. Fery Kaszoni and his team at Search Intelligence collected data regarding the platform’s popularity compared with renowned platforms like Instagram and TikTok. This strategy led to over 60 link placements on high-authority sites such as Yahoo News, The Wrap, and Time magazine.
Conceptualizing Content That Makes News
The most challenging part of Digital PR is brainstorming and identifying intriguing content ideas relevant to your business. For instance, a company that retails furniture online might think of the following topics:
Once you’ve zeroed in on a captivating subject, create engaging content, attach an eye-catching headline, and write an intriguing press release about the most significant findings. Promote your content to journalists using services like Roxhill or Muck Rack or reach out to sites that have recently published similar content using tools like Ahrefs’ Content Explorer.
Data Journalism: The Power of Numbers
Data journalism transitions the creation of news-worthy content into the realm of data analysis. This technique yields high-quality backlinks because journalists find reliable statistics irresistible to quote or base an editorial on. Be the provider of such data, offering high-quality links whenever your data becomes related to trending new topics.
Case Study: Security of UK Banks
In a case study conducted by Kaszoni’s team using Ahrefs’ Keywords Explorer as a data source for a cybersecurity PR campaign, findings about UK banks where customers searched for fraud-related help most frequently was revealed. This data allowed journalists to write about the security measures of different banks, instigated by simple search volume data.
Concluding Thoughts
High-quality link building can drive impactful results if done right, as demonstrated by the various case studies. Using creativity and data-driven insights can communicate convincing narratives that journalists find irresistible.